How To Start & Scale Your
Agency Profitably

In week one we cover the fundamental laws of nature, business and consulting so that you understand the science behind everything.

Once a clear understanding is established we get to work on the foundations of your consulting business.

The foundations are things like: Picking your niche, crafting your offer, resonating your message and testing everything in the marketplace to get feedback and iterate/improve until offer-market fit is achieved.  

This lesson is on natural law and the consulting equation. These two things are fundamentally important. Natural law is the law of nature, the law of how everything works. The consulting equation is the fundamental equation that consulting works on. If we boil consulting down to a simple equation, I'm going to show you what it looks like and how it works.

Here's what we cover:
• What “Natural Law” is and why it is of extreme importance
• Cause & Effect and the governing equation of fractal evolution/human life
• Why most people suffer as a victim to life due to fallibility from three key things
• The eighth wonder of the world you haven’t been using in your life/business
• The “Consulting Equation” and how you can use it to create value as a consultant

In this video we're going to talk through the different stages of evolution that a consultant goes through. We're going to start off by talking about the definition of a consultant and what a consultant really is and then discuss how consultants actually add value to people in the marketplace and why people hire them so that you can understand the driving forces at play.

Here's what we cover:
• The definition of a consultant
• What makes the global economy tick and how value is created in this world
• Why do people hire consultants?

• Why you can’t fight the market and why swimming with it will make you rich
• The evolutionary stages of a consultant and the different business models used at each stage
• The journey that lies ahead for you as a consultant and what to expect along the way

In this video, we're going to talk about taking a view on the market. The people who are successful, they don't mimic everybody else. They don't just copy everybody else because if you copy other people, you're not going to end up making much money at all. It's the people who create things and the people who bring innovation that really get everything. This module is going to show you how to take a view on the market so that you can be unique and not follow the crowd.  
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Here's what we cover:
• What “Taking a view on the market” means and why it’s important
• The madness of crowds and the fallibility of participants within them
• Learning to take an objective view on things as an observer instead of as a fallible participant
• Searching for market distortion where perceived truth differentiates from objective truth
• Seeing yourself as the Protagonist, Change Agent or Catalyst required to bring the market back to truth

In this video, I'm going to show you how to pick your 2.0 niche. I'm going to explain what a 2.0 niche is and the process we use to find one. We're going to start taking some action, doing some exercisers, and we're going to actually pick your niche. You want to have a pen and paper handy, and you want to pay close attention to this video. Let's get to work.

Here's what we cover:
• Specialists earn more money, get more respect and have more fun
• The general practitioner VS the brain surgeon
• Your marketing is more powerful, conversations more meaningful and it’s much easier to get clients when you know exactly who you should be talking to
• It’s hard to be the best in the world at multiple things however it’s surprisingly easy to become the best in the world at something specific

In this video, I'm going to explain the traditional, classical way of thinking and how most consultants put together their offers. Then I'm going to talk about this new way of thinking and this new way of crafting an offer. The traditional way of thinking is to provide as much information and as much hours and time as possible. The new way of thinking is to provide as little of you and as little of your time as possible.

Here's what we cover:
• What people in the marketplace truly care about
• What is a MVO and why it is a crucial part of your business
• Saying goodbye to the classic, old, traditional ways of consulting
• Three cardinal rules of a Minimum Viable Offer
• Pricing your coaching/consulting offer
• The scientific method of consulting

In this video we're going to discuss your marketing message and how you communicate your offer to your niche. You'll learn how to craft a message that raises hairs on your prospect arms and how to continuously improve your message using our message formula and scientific process.

Here's what we cover:
• What is your “Message” and why is it important?
• How to transition from selling raw materials to selling solutions and futures
• The mechanics of a nerve striking message that raises hairs on your prospects arms
• The “Message Equation” and how to use it
• How to construct your “Message Hypothesis” to go to market and start collecting feedback
• Resonating your Message through our iterative scientific process